Posts in Brand Identity
Finest Produce

As a prime wholesaler of produce across Southern California, it was important for us to take the branding of the business away from the traditional “apple and orange” solution that many produce business use for their brand. We approached our solution by establishing a need to communicate freshness. Form there, we generated a monochromatic system where freshness and the branding could coexist in a playful environment.

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Husband and wife team Wayne and Teri Derrow decided that after years of working for other snow plowing companies they would open one of their own. Located in Rexford, Montana, Snow-M-G! came to us seeking a logo and a set of business cards that could help them advertise and give their new business a running start for the winter season.

Since their business was extremely seasonal, we took it upon ourselves to ensure customers came back to them, even in the off-season hours. In order to do this, not only did we create a brand identity that is unique and will certainly stand out in their environment, but we also provided options for a website, letterhead, and other materials that could help them retain the business they had earned.

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