SPH Medical Disposable Air Transfer Mattress
We collaborated with SPH Medical and aimed to significantly impact the healthcare industry with the development of the SPH Medical Air Transfer System. This system, consisting of an inflatable air mattress and a powerful blower unit, was designed to enhance patient care by simplifying patient transfers, repositioning, and turning. With a focus on reducing caregiver injuries while improving patient comfort, Rennacker Studio played a pivotal role in designing many of the critical components of this innovative system.
Crafting Clarity with Custom Air Mattress Labels
In response to the diverse range of air mattresses comprising the SPH Medical Air Transfer System, we embarked on a mission to create custom, sewn-in labels that would provide a unified and coherent system for product identification. With the constraint of single-color printing, our design team developed labels that not only conveyed vital information such as size and type but also exhibited exceptional clarity and legibility. This was crucial for healthcare providers who often needed to identify the right mattress quickly in critical situations.
Meanwhile, for disposable mattresses, we incorporated a space for the patient's name and date. This addition not only served the purpose of enhancing patient care but also addressed the critical need for maintaining strict sanitation standards in healthcare settings. These labels emerged as a testament to our commitment to both practical functionality and patient well-being.
A Lesson in Long-Term Marketing Through Branding
The air supply unit, serving as the core functional component of the SPH Medical Air Transfer System, demanded meticulous branding. Rennacker Studio strategically placed the SPH Medical brand front and center on the unit, ensuring that it served as a visual testament to quality and reliability for healthcare professionals. This prominent placement bolsters trust, positioning SPH Medical as a brand that medical practitioners could rely on for durable and dependable equipment.
Simultaneously, we crafted a comprehensive specifications label, positioned on the top of the unit. This label provided essential technical details, including part numbers, electricity input specifications, fuse ratings, product classification, manufacturer contact information, and production numbers. By incorporating this dual-label approach, we ensured that not only did the air supply unit meet the highest standards of performance but also communicated SPH Medical's commitment to transparency and technical excellence.
Simplifying Safety with Clear Instructional Manuals
In our quest to empower healthcare providers with the knowledge and confidence to operate the SPH Medical Air Transfer System, we crafted a comprehensive instructional manual that became a cornerstone of user support. Understanding the importance of cost-efficiency, we opted for a black-and-white print, formatted as a double-sided tabloid sheet that could be folded in half, like a booklet, before packaging. This approach not only provided a true instruction manual appearance, while also significantly contributed to production cost savings.
The manual itself covered a spectrum of critical information, from explaining the system's functionality and its broader purpose in patient care to offering a detailed breakdown of individual parts. However, its centerpiece was a step-by-step guide on the safe and effective transfer of patients from one surface to another. This manual, serving as a practical guide for healthcare professionals, underscored our commitment to healthcare provider education and safety, placing crucial information directly into the hands of those who matter most - the caregivers themselves.
The Devil’s In The Details
Our meticulous approach to product photography served as a visual testament to the SPH Medical Air Transfer System's exceptional design and functionality. During our in-studio product shoot, we painstakingly highlighted each component, ensuring that every detail, from the air hose and power cord to the air supply unit and mattresses, were showcased in its full glory.
These high-quality studio shots became instrumental in crafting marketing materials and forming the backbone of SPH Medical's website content for this product. Our on-location shoot took the product from the studio to real world, capturing the system in action — used by dedicated nurses, healthcare providers, and patients. These authentic shots provided a glimpse into the real-world use and applications of the SPH Medical Air Transfer System, reinforcing its value in improving patient care and safety while demonstrating its ease of use.
Ensuring Safe Patient Handling Through an Instructional Video
Safety is paramount in the realm of healthcare, and our commitment to enhancing patient and caregiver safety was evident in the creation of an instructional video accompanying the SPH Medical Air Transfer System. This video wasn't merely a how-to guide; it embodied a patient and caregiver-centric approach that went beyond mere functionality. It instructed healthcare providers on using the system effectively but also emphasized the significance of safe patient handling techniques.
By focusing on safety, we ensured that SPH Medical's namesake of Safe Patient Handling (SPH) was communicated effectively. This video served as a valuable resource, enabling healthcare professionals to simultaneously maintain their own personal safety and that of their patients during transfers. It encapsulates SPH Medical's unwavering dedication to enhancing healthcare outcomes through safety and expertise.
Elevating Sales with Simple Marketing Techniques
In an industry where traditional sales techniques still thrive, we devised a one-sheet, full-color print marketing flyer that was a powerful tool for the SPH Medical sales team. Our approach was straightforward yet impactful, highlighting the unique value proposition of the SPH Medical Air Transfer System. Our flyer emphasized affordability without compromising on essential features in a field dominated by heavily patented products. We strategically utilized the product photography we had captured to draw attention to key selling points: elongated handles for advanced safety, durable safety straps and buckles, enhanced breathability for all-day patient care, a 3-foot air supply hose, a power cord bundle clasp, and an illuminated on/off switch.
By visually showcasing these features, we made it clear that the SPH Medical Air Transfer System was not just a competitor but an innovative and cost-effective alternative that met the diverse needs of healthcare providers. In this analog world of medical sales, our print marketing flyer equipped the SPH Medical sales team with a tool that drove home the message that SPH Medical offered a solution that was as good, if not better, than the competition.
Conclusion
We’re grateful to SPH Medical for trusting and collaborating with us through our multifaceted product design and promotion approach. Our work on this project with SPH Medical, which spans custom labels, instructional manuals, product photography, instructional videos, and marketing materials, has simplified patient transfers and improved caregiver safety while also elevating SPH Medical's brand presence and reputation within the medical industry. Together with SPH Medical, we are making a significant impact on healthcare, enhancing the lives of both patients and healthcare professionals.
