With a record number of new businesses emerging in 2024 (U.S Small Business Administration, 2024), staying on top of marketing trends is more crucial than ever. This Rennacker Studio Intel will guide you through essential strategies, from brand refreshes to data-driven designs, ensuring your marketing efforts remain cutting-edge in a rapidly evolving digital landscape.

Every social media post, every product package, and every customer service interaction customers have with your brand is part of a connection that plays a role in shaping how customers feel about your brand. Consider Apple—their branding is sleek and makes consumers feel a part of a community of innovators and trendsetters. This emotional connection is the cornerstone of their brand continuity, it's about more than products or services—they create a powerful and loyal community.

Designing with accessibility and inclusivity first is not just a moral imperative but also a smart business strategy, as 27% of American adults have some form of disability (CDC, 2023). By prioritizing these principles in your design strategy, you not only cater to a wider audience but also set your brand apart in a competitive landscape, fostering customer engagement and loyalty.

"84% of consumers consider a website essential for a business’s credibility" (Verisign, 2020), a modern and well-designed website is not a luxury but a necessity for thriving in today's competitive market. As demonstrated by Pinterest's significant 15% increase in search engine traffic after improving website performance, investing in a user-friendly and informative website can be a game-changer for business growth and customer engagement.